Many companies increase their website traffic by exchanging friendship links. Do you know what the benefits of friendship link exchange are in addition to increasing traffic? Let's get to know each other along the way. What are the meanings of exchanging friendship links?

Let’s get to know each other along the way.

　　What is the significance of exchanging friendship links?

　　1. Increase website traffic.

　　The benefit of social links is not only that it can bring direct visits to your website, but also that it can allow search engines to include your website. Some people think that social link exchange can bring a lot of traffic to the website, but in fact it is not. Social links are of little help in increasing traffic.

　　2. Perfect user experience.

　　Under normal circumstances, the exchange of friendly links is between peers, which allows search users to enter other websites through one website and directly learn more information.

　　3. Promoted to PR.

　　This is the most direct purpose of exchanging friendly links. By improving PR, the website's profits and income can undergo major changes.

　　4. Improve visibility.

　　This is targeted, and will only appear for some specific websites to improve their popularity. For example, if a new website that is not very famous can be linked to by all major websites such as Google, Sohu, and Tencent, its brand awareness will be quickly improved.

　　5. Attract spiders to crawl.

　　If the friendship links are well done, it will attract spiders to crawl your website. The spiders will form a crawling cycle, allowing the engine to give its own website a high evaluation, which will be of great help to the inclusion and snapshot updates.

　　In addition, you also need to be careful to choose the websites with which you exchange links. If most of the links on the websites you exchange are spam, your website will be affected and have some negative impact.